KEDS. TRUE HERITAGE
In 1916, the Keds brand was introduced by the U.S. Rubber Company as the first national athletic and lifestyle footwear brand. At this time, the shoes were called sneakers, a term invented in late 1916 by Keds advertising agency because the rubber soles made the shoes quiet. Worn by Olympic soccer players, scores of National and International tennis champions and many college athletes. Keds was coined the shoe of champions because of its reputation as America's premier athletic brand. Not only was Keds a leading athletic brand, it was also the brand of choice for leading style icons due to its classic, stylish and authentic characteristics.

BE TRUE - KNOW WHO YOU ARE
Since 1916, Keds has represented authenticity, quality, innovation, performance and style.

BE TRUE - KNOW WHERE YOU ARE GOING
Rich in heritage, strong in performance and revered in style, the last 92 years have proven that Keds in a champion brand in every way. The future for Keds will continue to bring authentic classic style with innovative advancements in performance and materials to meet the needs of athletic and lifestyle leaders in the 21st century.